tag:blogger.com,1999:blog-384848882012-01-26T19:53:30.730-08:00本課程目標在於讓學生建立顧客關係管理知識與觀念。透過課程講授、上課討論與實際案例討論的方式，讓理論與實務能夠兼顧與整合。培養學生的學習動機與興趣，透過專題報告與演練加深學習成效孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.comBlogger151100tag:blogger.com,1999:blog-38484888.post-64928190435304152412009-05-12T00:27:00.000-07:002009-05-12T00:36:15.569-07:00<span style="font-size:130%;color:#000066;"><strong>期末報告內容：</strong></span><br /><span style="font-size:130%;color:#000066;"><strong></strong></span><br /><span style="font-size:130%;color:#000066;"><strong>繳交期末書面報告</strong></span><br /><span style="font-size:130%;color:#000066;"><strong>Case 4: Dell Computer 個案</strong></span><br /><span style="font-size:130%;color:#000066;"><strong>Case 5: 裕隆汽車 - 顧客價值鏈設計</strong></span><br /><span style="font-size:130%;color:#000066;"><strong></strong></span><br /><span style="font-size:130%;color:#000066;"><strong>繳交日期：2009/5/26 - 2009/5/29</strong></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-6492819043530415241?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com0tag:blogger.com,1999:blog-38484888.post-86877944788674311762009-05-12T00:18:00.000-07:002009-05-12T00:37:30.709-07:00<span style="font-size:130%;"><strong><span style="color:#000066;">本個案參考網站如下：</span><br /><br />1. Tobe 系統介紹。<br /></strong></span><a href="http://www.nissan.com.tw/service/tobe/tobe_index.asp"><span style="font-size:130%;"><strong>http://www.nissan.com.tw/service/tobe/tobe_index.asp</strong></span></a><span style="font-size:130%;"><strong><br /></strong></span><a href="http://www.tobe.com.tw/"><span style="font-size:130%;"><strong>http://www.tobe.com.tw/</strong></span></a><span style="font-size:130%;"><strong><br /><br />2. 汽車的移動價值鏈設計。<br /></strong></span><a href="http://www.yulon-motor.com.tw/mvc/intro.asp"><span style="font-size:130%;"><strong>http://www.yulon-motor.com.tw/mvc/intro.asp</strong></span></a><span style="font-size:130%;"><strong><br /><br />3. 移動資訊的商業應用。<br />Mio 移動資訊服務<br /></strong></span><a href="http://www.mio.com.tw/"><span style="font-size:130%;"><strong>http://www.mio.com.tw/</strong></span></a><span style="font-size:130%;"><strong><br /></strong></span><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/BQHLz-UQ5T4&amp;hl=zh_TW&amp;fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/BQHLz-UQ5T4&hl=zh_TW&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-8687794478867431176?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com0tag:blogger.com,1999:blog-38484888.post-34259456331653562692009-04-27T21:38:00.000-07:002009-04-27T21:39:05.788-07:00<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/EEhNkzdKyrw&hl=zh_TW&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/EEhNkzdKyrw&hl=zh_TW&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-3425945633165356269?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com0tag:blogger.com,1999:blog-38484888.post-79121096305982326072009-03-17T01:28:00.000-07:002009-03-17T01:31:41.277-07:00<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/ovjALmaImmo&hl=zh_TW&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ovjALmaImmo&hl=zh_TW&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-7912109630598232607?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com0tag:blogger.com,1999:blog-38484888.post-3351765195193999292009-02-23T23:16:00.000-08:002009-02-23T23:18:53.745-08:00<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/i2X6aJ1a2J0&color1=0xb1b1b1&color2=0xcfcfcf&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/i2X6aJ1a2J0&color1=0xb1b1b1&color2=0xcfcfcf&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-335176519519399929?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com0tag:blogger.com,1999:blog-38484888.post-12463441090580634232007-05-16T02:28:00.001-07:002007-05-16T02:28:13.814-07:00<div xmlns='http://www.w3.org/1999/xhtml'><p><object height='350' width='425'><param value='http://youtube.com/v/VJHvjSmdjvI' name='movie'></param><embed height='350' width='425' type='application/x-shockwave-flash' src='http://youtube.com/v/VJHvjSmdjvI'></embed></object></p><p>Michael Dell @ Google Zeitgeist </p></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-1246344109058063423?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com2tag:blogger.com,1999:blog-38484888.post-91003581844683618212007-05-16T02:26:00.001-07:002007-05-16T02:26:34.288-07:00<div xmlns='http://www.w3.org/1999/xhtml'><p><object height='350' width='425'><param value='http://youtube.com/v/rMWmHeZdjgM' name='movie'></param><embed height='350' width='425' type='application/x-shockwave-flash' src='http://youtube.com/v/rMWmHeZdjgM'></embed></object></p><p>DELL 電腦執行長</p></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-9100358184468361821?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com0tag:blogger.com,1999:blog-38484888.post-169237423730511062007-05-16T02:10:00.000-07:002009-05-12T00:38:32.165-07:00<span style="font-size:130%;color:#000066;"><strong>本個案討論戴爾電腦(Dell Computer)公司經營策略- 直接銷售 - 以「將消費者需要的電腦直接銷售、配售給客戶」的顧客需求觀念，運用直接銷售模式的客戶導向策略，結合網路銷售電子商務等資訊科技，成為全球重要的電腦公司。</strong></span><br /><strong><span style="color:#6600cc;"><span style="font-size:130%;">企業個案投影片:歡迎各位同學提問與討論。</span><br /></span></strong><br /><div align="center"><embed src="http://www.im.isu.edu.tw/jbsuen/case6.swf" width="400" height="600" type="application/x-shockwave-flash" wmode="transparent" quality="high"></embed></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-16923742373051106?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com0tag:blogger.com,1999:blog-38484888.post-52466956630810861892007-05-08T23:39:00.001-07:002007-05-08T23:39:56.775-07:00<strong><span style="color:#6600cc;"><span style="font-size:130%;">企業個案5投影片:裕隆汽車建立汽車市場的移動價值鏈，歡迎各位同學提問與討論。</span><br /></span></strong><br /><div align="center"><embed src="http://www.im.isu.edu.tw/jbsuen/case5.swf" width="400" height="500" type="application/x-shockwave-flash" quality="high" wmode="transparent"></embed></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-5246695663081086189?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com1tag:blogger.com,1999:blog-38484888.post-80482453748912170062007-05-08T23:37:00.000-07:002007-05-08T23:41:33.445-07:00<strong><span style="color:#6600cc;"><span style="font-size:130%;">課程投影片:歡迎各位同學提問與討論。</span><br /></span></strong><br /><div align="center"><embed src="http://www.im.isu.edu.tw/jbsuen/crm1.swf" width="420" height="660" type="application/x-shockwave-flash" quality="high" wmode="transparent"></embed></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-8048245374891217006?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com0tag:blogger.com,1999:blog-38484888.post-16744085779731771652007-04-09T23:47:00.000-07:002008-12-11T00:01:44.509-08:00<a href="http://4.bp.blogspot.com/_N4R8gscVxWk/RhoEtMnPd4I/AAAAAAAAACs/Txiuw4kSj98/s1600-h/elearning.jpg"><img id="BLOGGER_PHOTO_ID_5051355106575873922" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" height="220" alt="" src="http://4.bp.blogspot.com/_N4R8gscVxWk/RhoEtMnPd4I/AAAAAAAAACs/Txiuw4kSj98/s400/elearning.jpg" width="292" border="0" /></a><br /><div><span style="font-size:130%;color:#000000;">歡迎各位修課同學多加利用。</span></div><br /><div><a href="http://learning.isu.edu.tw/km/index.asp"><span style="font-size:130%;">學校-數位學習系統 </span></a></div><br /><div></div><br /><div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-1674408577973177165?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com1tag:blogger.com,1999:blog-38484888.post-37254045973754270372007-03-26T01:28:00.000-07:002007-03-26T01:30:58.578-07:00<span style="font-size:130%;color:#000099;"><strong>本個案運用顧客關係管理的概念在<span style="color:#cc0000;">健保局南區分局建構系統並實際推行</span>，在研究方法上運用次級資料法，藉由文獻探討，建構研究架構，並運用內部資料分析，發展服務內涵，同時對於運作過程涉及要素重新檢討、簡化，進行內部相關資源的整合，予以執行。最後，建立評估指標，<span style="color:#cc0000;">利用滿意度調查呈現具體成果，並進行檢討與改善。</span></strong></span><br /><br />><object codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=" height="420" width="420" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"><param name="_cx" value="11113"><param name="_cy" value="11113"><param name="FlashVars" value=""><param name="Movie" value="http://www.im.isu.edu.tw/jbsuen/case3.swf"><param name="Src" value="http://www.im.isu.edu.tw/jbsuen/case3.swf"><param name="WMode" value="Window"><param name="Play" value="-1"><param name="Loop" value="-1"><param name="Quality" value="High"><param name="SAlign" value=""><param name="Menu" value="0"><param name="Base" value=""><param name="AllowScriptAccess" value=""><param name="Scale" value="NoBorder"><param name="DeviceFont" value="0"><param name="EmbedMovie" value="0"><param name="BGColor" value=""><param name="SWRemote" value=""><param name="MovieData" value=""><param name="SeamlessTabbing" value="1"><param name="Profile" value="0"><param name="ProfileAddress" value=""><param name="ProfilePort" value="0"><param name="AllowNetworking" value="all"><param name="AllowFullScreen" value="false"><br /><br /><br /> <embed src="http://www.im.isu.edu.tw/jbsuen/case3.swf" quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="420" height="420"></embed><br /></object></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-3725404597375427037?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com2tag:blogger.com,1999:blog-38484888.post-13241206452125511332007-03-12T23:51:00.000-07:002007-03-12T23:56:27.713-07:00<p><span style="font-size:130%;color:#000066;"><strong>本個案論文透過文獻與次級資料剖析，探討顧客關係管理對壽險業可能的貢獻。本文不但提出「壽險業顧客關係管理模式」，而且也歸納運作顧客關係管理時可能遇到的障礙及其可能原因。「壽險業顧客關係管理模式」不但以目標顧客為核心，而且整體性地探討前端系統、後端系統與分析系統的運作流程及整合，可以作為壽險公司推動顧客關係管理時的觀念指引與實際操作的參考。</strong></span></p><p><object codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=" height="420" width="420" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"><param name="_cx" value="11113"><param name="_cy" value="11113"><param name="FlashVars" value=""><param name="Movie" value="http://www.im.isu.edu.tw/jbsuen/case2f.swf"><param name="Src" value="http://www.im.isu.edu.tw/jbsuen/case2f.swf"><param name="WMode" value="Window"><param name="Play" value="-1"><param name="Loop" value="-1"><param name="Quality" value="High"><param name="SAlign" value=""><param name="Menu" value="0"><param name="Base" value=""><param name="AllowScriptAccess" value=""><param name="Scale" value="NoBorder"><param name="DeviceFont" value="0"><param name="EmbedMovie" value="0"><param name="BGColor" value=""><param name="SWRemote" value=""><param name="MovieData" value=""><param name="SeamlessTabbing" value="1"><param name="Profile" value="0"><param name="ProfileAddress" value=""><param name="ProfilePort" value="0"><param name="AllowNetworking" value="all"><param name="AllowFullScreen" value="false"><br /><br /><br /> <embed src="http://www.im.isu.edu.tw/jbsuen/case2f.swf" quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="420" height="420"></embed><br /></object></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-1324120645212551133?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com2tag:blogger.com,1999:blog-38484888.post-22715418924726885082007-02-28T19:00:00.000-08:002007-02-28T19:02:08.967-08:00<span style="font-size:130%;color:#000000;"><strong>討論主題：</strong></span><br /><span style="font-size:130%;color:#000000;"><strong><br />1. 研討燦坤3C的營運模式 .</strong></span><br /><span style="font-size:130%;color:#000000;"><strong>2. 燦坤3C如何做好顧客關係管理(CRM)? </strong></span><br /><span style="font-size:130%;color:#000000;"><strong>3. 研討3C零售通路商之競爭優勢.</strong></span><br /><span style="font-size:130%;color:#000000;"><strong><br />個案檔案下載--＞</strong></span><a href="http://www.im.isu.edu.tw/jbsuen/case1.pdf"><span style="font-size:130%;color:#ff0000;"><strong>檔案下載</strong></span></a><span style="color:#ff0000;"> </span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-2271541892472688508?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com0tag:blogger.com,1999:blog-38484888.post-1167902233420814462007-01-04T01:17:00.000-08:002008-03-05T15:17:32.096-08:00<div align="left"><span style="font-size:130%;color:#000099;"><strong>義守大學工業工程與管理學系 </strong></span></div><div align="left"><span style="font-size:130%;color:#000099;"><strong>顧客關係管理 工管四年級 選修三學分</strong></span></div><div align="left"><span style="font-size:130%;"><strong><span style="color:#000099;">授課教師：孫志彬博士</span><br /><br /><span style="color:#000000;">一、課程目標：<br /><br />本課程目標在於讓學生建立顧客關係管理知識與觀念。透過課程講授、上課討論與實際案例討論的方式，讓理論與實務能夠兼顧與整合。培養學生的學習動機與興趣，透過專題報告與演練加深學習成效。<br /></span><br />二、授課大綱：<br /><br /><span style="color:#000099;">第1講座 顧客關係管理的現況與趨勢<br />第2講座 顧客關係管理的經營策略<br />第3講座 顧客價值分析<br />第4講座 顧客消費行為<br />第5講座 發展顧客關係<br />****** 期中報告 ****** </span></strong></span></div><div align="left"><span style="font-size:130%;"><strong><span style="color:#000099;"><br />第6講座 金融服務業之顧客關係管理<br />第7講座 顧客關係管理的執行<br />第8講座 顧客關係管理的行銷<br />第9講座 網路商業活動之顧客關係管理<br />第10講座 行動商務與顧客關係<br />******期末報告，企業個案撰寫******<br /></span><br />三、授課教材：<br />1. 授課投影片與案例討論。<br />2. 企業案例分析與討論。<br />3. 線上教學網站 <span style="color:#993399;">http://isu95crm.blogspot.com</span><br /><br />四、成績計算：<br />1. 期中報告：30％<br />2. 期末個案報告：40％<br />3. 上課出席、討論與作業：30％</strong></span></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/38484888-116790223342081446?l=isu95crm.blogspot.com' alt='' /></div>孫志彬http://www.blogger.com/profile/09803340965253518114noreply@blogger.com1